Monday, December 4, 2023
HomeFarmlifeJames Herrick: Farmers ought to sense-check their social media

James Herrick: Farmers ought to sense-check their social media

Like many farmers, I’m a frequent person of social media. However like many, I additionally wrestle to work out precisely how I really feel about it. 

For some time my platform of alternative was Instagram. Nevertheless, over the previous couple of years I’ve managed to accrue a half first rate following on my “Baldys Farm” YouTube channel.

It’s develop into a spot to speak about points that happen on our farm, present our basic goings-on and nerd out about my favorite subject…cows.

See additionally: James Herrick – train provides me psychological readability

In regards to the creator

James Herrick

James Herrick is predicated on his household’s suckler beef and arable farm in Leicestershire. A passionate conservationist, he’s eager on utilizing know-how to maximise agriculture’s profitability and reduce its impression on the surroundings. Away from the farm he likes to compete in triathlons and endurance races.

It’s led to alternatives I may have beforehand solely dreamed of.

I’ve labored with manufacturers and producers, had invitations to conferences, judged prestigious farming awards, hosted farm excursions and farm walks for farmers and the broader trade, and even represented the British meat trade abroad.

None of which might have occurred with out the facility of social media. 

Alternatively, I generally discover myself questioning whether or not it truly is that nice.

I can’t even start to recall the variety of occasions I’ve seen posts or movies that comprise blatant lapses in well being and security.

Individuals leaping out of tractors which can be working on auto-steer, farmers in grain buckets at peak, individuals sat on mix harvester roofs as they journey down the sector, all for a few likes from individuals on the opposite aspect of a display. 

I do know I would come throughout as a spoilsport (I used to be informed as soon as that I wouldn’t be very “enjoyable” to work for) however on the finish of the day I would like everybody to go residence to their households.

No quantity of likes or shares is price jeopardising that.

When used for good, social media gives unrivalled potential. Whether or not that’s academic content material, political lobbying, model advertising, sharing your farm’s story or simply some innocent enjoyable, I encourage you to make use of it.

I can solely start to attest to the superb alternatives that will come your means – however earlier than you put up, simply suppose to your self “ought to I be posting this?”

If the reply’s no, possibly query whether or not you need to be doing it within the first place. 



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