Saturday, December 2, 2023
HomeFarmlifeLen's Gentle marketing campaign heads to Harper Adams College

Len’s Gentle marketing campaign heads to Harper Adams College

Greater than 100 college students and company have attended a psychological well being consciousness day at Harper Adams College, hosted by 2023 Farmers Weekly’s and NFU farming champions Andy and Lynda Eadon and pupil life representatives (SLRs) on the college.

The occasion fashioned a part of the Len’s Gentle marketing campaign, which has raised greater than £150,000 for farming charities and goals to open up conversations round psychological well being in agriculture.

It was based in reminiscence of Andy and Lynda’s son Len Eadon, a younger farmer and former pupil on the college, who took his personal life on New Yr’s Day 2022.

See additionally: Farmers Weekly Awards 2023: Farming Champion of the Yr

The day was properly attended, with a lot of occasions happening, together with tug of struggle and a match for farming problem course. It additionally supplied a chance for college students to speak with farming charities comparable to Yellow Wellies and the Farming Group Community.

Andy mentioned: “The way forward for Len’s Gentle has develop into loads brighter as a result of means, dedication and care proven by SLR college students at Harper Adams.”

Lynda added: “To be invited again to Harper Adams throughout AgMentalHealth week meant loads to us each, however being invited again particularly by the fourth-year SLRs made it all of the extra particular. 

“They wished us to have interaction, specifically, with the first-years simply beginning on their Harper journey – and interact we did, hopefully relaying our message of how essential constructive psychological well being is.”

The couple additionally just lately accomplished a 2,000-mile tractor journey from John O’ Groats to Land’s Finish, stopping at livestock markets and agricultural exhibits across the UK to boost consciousness for the marketing campaign.

Hayley Borrett, Harper Adams head of wellbeing providers, mentioned: “The message Andy and Lynda are spreading by the Len’s Gentle marketing campaign – that you’re not alone – is one we are going to proceed to advertise by the work of the wellbeing workforce and undoubtedly could have made a distinction to those that attended.”



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