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Meet John Murray – Trendy Botany’s Co-founder


John is the Co-founder and Director of Sustainability & Philanthropic Tasks at Trendy Botany. He’s additionally married to Simon Jackson. Right here he shares a bit of his personal background and the pillars of the model they’ve constructed collectively.

My background is a bit completely different from Simon’s. I labored in social care for a few years within the UK. I used to be a Challenge Supervisor and Companies Supervisor working primarily inside the homeless sector specializing in progressive initiatives supporting twin prognosis purchasers (individuals affected by each a substance abuse downside and a psychological well being subject). This was a difficult however very rewarding time in my life. I labored with unimaginable individuals who had been obsessed with discovering constructive options and shining a lightweight for these service customers, who had been usually residing in determined and darkish conditions.

I met Simon in 2011 once I was engaged on a mission in Bristol. Simon, as a Dr of Pharmacognosy, was invited to run a sequence of talks to our purchasers on medicinal vegetation as a part of a restoration faculty mission.

I went on to hitch Simon in his eponymous cosmeceutical firm as a Enterprise Improvement Supervisor overseeing international distribution and wholesale contracts. It was a fantastic studying expertise for me and the place I actually minimize my tooth within the retail, magnificence and wellness area. I had sight of the whole lot from new product growth; manufacturing; pure components identification and sourcing, proper by to gross sales, PR/Advertising and marketing.

Throughout this time, I supported Simon on some initiatives in Africa and visited Kigelia and Baobab plantations, farmers and suppliers. We had been taking a look at new and unheard of untamed harvested components and I used to be vastly impressed by the fantastic communities that equipped them.

Simon & John on expedition.

Our transfer to Cork – and the beginning of Trendy Botany

In 2015 Simon and I moved again to my dwelling county of Cork. We took day out collectively to analysis and create an organization that integrated each our pursuits and passions.

We arrange Trendy Botany a yr later with a view to establishing a pure product firm that provides elevated private care. Our imaginative and prescient was to create distinctive, unisex and progressive formulations which might be efficient, inclusive and inexpensive. Importantly, we wished to current merchandise which might be multi-tasking, due to this fact decreasing the necessity to purchase quite a few merchandise that usually all do the identical factor on your pores and skin.

The center of Trendy Botany is Pharmacognosy and central to the rules of pharmacognosy is the examine of the mixed motion, or ‘synergy’ of varied plant actives that lead to better effectiveness collectively, than individually.

Efficacy is vital for guaranteeing our merchandise are secure, good for you and do what they are saying they do. As we develop as an organization, we realise that our plant components are key to the DNA of our model in that the higher high quality the extracts the extra therapeutic impact our formulations have on the pores and skin.

We began with our signature Multi-Tasking Oil which was designed to be a secure and 100% pure ‘one-stop-shop’ that might be deep moisturising, non-comedogenic (doesn’t block pores), reparative and hypoallergenic. Good for individuals with delicate pores and skin circumstances and being pregnant secure. This has turn out to be a family staple in Eire and will probably be launched worldwide in December 2020. 

Our subsequent product was a Deodorant with efficient antiperspirant that’s plant-based and 100% pure. Together with the oil, we couldn’t be extra pleased with our tight and early vary which presents on a regular basis unisex necessities that actually assist promote pores and skin well being for all of the household.

It goes with out saying that Trendy Botany merchandise are inexperienced and clear however we need to go additional than this. We need to break new territory to make sure that all our pure components are sustainability and ethically farmed utilizing regenerative farming strategies that assist local weather change and protects and repairs the very soil they got here from. That’s to say, we try to enhance the pure assets of our Eco-system moderately than deplete them.

My function because the Sustainability Director of Trendy Botany was borne out of a love and fervour for the pure world we stay in and its individuals. As a co-founder of a aware and pure wellness and self-care firm it’s crucial that Trendy Botany is ever reflective in our enterprise planning to make sure that sustainability is on the coronary heart of each stream of our firm’s processes.

Because of this our enterprise strategizing will all the time be influenced by environmental and Eco-matters, corresponding to waste management; inexperienced vitality use; rising our personal pure supplies utilizing regenerative farming strategies; sustaining an moral provide chain and investing in social enterprise initiatives that empower, assist and encourage others to like the planet they stay in.

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