Love Island and TikTok star Will Younger, referred to as “Farmer Will”, is on a mission to make farming extra accessible to the broader public.
In between working full time on his household’s Oxfordshire farm and attending final month’s Farmers Weekly Awards, Will has printed his new guide, For the Love of Farming.
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After attending the distinguished occasion at Grosvenor Home Lodge, London, Will admits: “The Farmers Weekly Awards had been unimaginable – what an incredible turnout and celebration of the finalists.
“Seeing the sheer quantity of individuals flip as much as have fun farming, with that actual sense of group and farmers standing collectively – it was wonderful.”
Reaching a brand new viewers
Again on the household farm, in Bicester, Will helps handle a flock of 1,500 breeding ewes, the place he creates movies for his TikTok and Instagram audiences that break down frequent farming practices into easy-to-understand snippets.
He explains: “The principle cause I wrote the guide is as a result of it’s one other platform to place farming in a very vibrant mild, and to get the constructive messages on the market.
“I needed to supply a guide the place anybody and everybody can learn it and perceive.”
Slicing out the technical jargon, he says: “You’re not going to search out actually troublesome farming phrases – it is rather simple and lighthearted, nevertheless it does contact the actual features and challenges of the trade.
“With the content material I produce, farmers already know the technical aspect of it. It’s fascinating from a farmer to a farmer to see how someone else does it, however this guide is basically about making an attempt to get the messages on the market and cross the hole to non-farmers.
“It’s about closing that hole between farmers, meals producers and most people.”